Almost everyone who is interested in health supplements has seen the recent craze over acai berries. Celebrities from television doctors to Oprah have had a big part in making the acai berry so popular. While the popularity is deserved as the acai berry is extremely high in antioxidants, the popularity has brought about the usual scammers. These fraud companies seek to take money from unsuspecting people who are interested in acai supplements. And in this Acai Roots review, we’ll explore exactly how to tell the legitimate companies from the frauds.

Acai Roots is one of many companies currently selling acai supplements. They have offices in the United States and in South America where the acai grows naturally. They claim to sell a completely pure product grown naturally in Para, northern Brazil. But there are a few things to consider before determining if Acai Roots is a company worth your patronage.

The Product

Let’s face it, you are mostly concerned with the product itself. If the supplement is enhanced synthetically or loaded with fillers, you may be paying for cheap fluff or even ingredients which could be bad for you. Fortunately, the product you get from Acai Roots is grown naturally and organically in Brazil. It is wild-harvested so no land is destroyed to farm the berries. It also ensures organic quality since there are no chemicals used on the wild trees.

But the harvesting is only part of the process. The manufacturing process is where many companies get greedy and spoil a good product. It is well-known that the only way to lock in the nutrients of the acai berry and still preserve it for shipping is to freeze-dry it. The acai berry does not ship very well. It spoils within about 24 hours of being harvested. Because of this, many people in the United States will never have a fresh acai berry. But a freeze-dried product can contain as much as 50 times the level of antioxidants as a spray-dried product. Spray-drying is the use of heat to remove the liquid from the berry followed by a spraying of maltodextrin on the product. Not only will the supplement lose nutrients, but the product now contains a chemical which is processed as a fatty sugar by the body.  Acai Roots promises never to use spray-dried products.

How They Conduct Their Business

It is not unusual to find a company that sells good products but turns you off with its questionable business practices. In fact, if you’ve already made some readings on the acai supplements industry, you would know that scams are a dime a dozen. Some ride on the alleged endorsements of celebrities like Oprah, or famous doctors like Dr. Oz. Other companies promote their brand by touting acai as the key to quick weight loss. While acai may assist in weight loss, it is no miracle worker. The fact that Acai Roots doesn’t make this hype just to get people’s attention is proof that this company is a decent one. No promises, no hype, just high-quality acai products.

And that product comes in almost any form you could possibly want. You are not simply restricted to capsules, although they are available. Acai Roots offers smoothies to give your lunch a little more nutrition or powder to mix in with your favorite drink. You can even get frozen products to use in your own smoothies or to eat as ice cream.

The Company

Let’s face it. Even if the product is good and the business is conducted well, you don’t want to support a company that takes shortcuts which may damage the environment or take advantage of local workers. Not only does Acai Roots make sure they don’t endanger the people or the land, they actually give back. It is unfortunately rare that a company gives back to the people, but Acai Roots has a long list of socially and economically responsible activities. From protecting the rainforest in which the acai berry is found to helping the people living in needless squalor in Brazilian slums, Acai Roots shows the social responsibility that too many companies evade.

Acai Roots is not your average company in any way. They offer a superior product while keeping an affordable price. They also run their business to satisfy the customer and get returning business. And by giving back to the local workers in Brazil, they show how responsible they are. Responsibility to the workers is a rare virtue among most companies. And Acai Roots manages to display a moral understanding while still producing a high quality line of acai supplements. For more information, check out http://pureacaiberrysupplements.com.

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